What's also interesting about this is that they are free to use the term 'Bitcoin' directly - they don;t have to invent a fake name, as no one owns the trademark or rights to this. They cannot be sued if they represent Bitcoin in a bad light. They cannot be accused of product placement.
If they were dealing with twitter or facebook they would have to create a fake name and hope that the viewer realised who they were satirising, or modify their story and get permission from whichever company owned the name.
It means that in the future any TV show that wants to build a story around money laundering, drugs, free economies, geek culture or whatever can immediately just use the word 'bitcoin'.
Hopefully we'll see more examples of bitcoin popping up as a plot device (even negative uses are fine by me).
I expect to see in used to launder $200million of mob money with the click of a button (despite the impossibility of this) - the
Swiss Bank account trope is dead.