Thank you for clarifying further, I do agree with your sentiments entirely and now that I understand the bigger picture of your response I suppose I support it. Just out of curiousity, if the employee has been reprimanded and is no longer able to make such a mistake, would there still be grounds enough to avoid this particular video for you for any reason other than personal taste or message content?
The fact that the Mr. Pike has explained that he was acting on his own without permission of the company goes a long way toward rebuilding trust in the company. There isn't much more that the company can do to rebuild trust quickly. To publicly state that Mr. Pike has been reprimanded would be a bit like a child apologizing after they are caught with their hand in the cookie jar. There is no way to know if they are just posturing to appease or if they are sincere.
As long as there aren't future actions from other representatives of the company that indicate a systemic problem within the company, over time trust will be restored. If this is the first time that Mr. Pike has found himself involved in a situation like this, then the best thing the company can do is probably to explain their policy clearly to him and let him know that while one time is a mistake, a second similar event would require significant consequences (and make it clear to him what those consequences would be). Then leave it up to the social media team to figure out how best to handle the situation.
At this point, assuming I don't see any further indications that the company is untrustworthy, given Mr. Pike's explanation and apology, I don't expect to
"be letting [people] know that I find the company to be deceptive and untrustworthy". I probably won't go out of my way to tell people about the videos, and I probably won't bother watching them right now. If the company continues to put out a quality product, and I hear others talking about them I'd be willing to give it another look in a few months.