Well, for those who want to use it as a means of payment, that’s the challenge. There’s that need of it being able to be sent in a short time and at a tiny cost. While Bitcoin wasn’t designed to compete with how other transactions are carried out (speed and cost), user would appreciate it was faster and cheaper all at once.
That is the beauty of the technology in BTC. There are many things that can be used from the technology, its characteristics also make it easier for users if needed at any time. for example, in sending and for Bitcoin transactions, it is recognized that it is faster and cheaper, but at certain moments the fees are a little expensive, even if the network is congested and congested.
Well, to survive, as OP also asked above, I think it has become an open secret. As long as you are a user, BTC demand will continue to move and become more expensive in the future.