And what will happen if the SMS receiver don't claim their sats within 7 days?
I think the idea for this innovation is very great but not sure is it safe. It is like using a third party service like you don't trade directly with your trade partner but you do this via a middle man.
And SMS is a bit unsafe. Bringing Bitcoin to more people should not contain more risk for them.
Don't worry about the fact that the execution of this idea is not perfect. Look at it as a prototype that will be improved or new alternatives will be invented. We don't know what kind of technology will be able to gain a foothold in the crypto community. The main thing here is to try and look for solutions in the process of which we can get something new and better.