For example, if someone were to receive payment in bitcoin BTC for a product or sevice, the value of that payment could decrease significantly before they have chance to exchange it for a more stable currency. Similarly, business that hold bitcoin as an investment may experience significant losses if the value of bitcoin drops suddenly.
Most businesses that accept Bitcoin as payment will use a payment gateway that will instantly convert it into another currency so they include Bitcoin in the payment options just to entice Bitcoin lovers to transact in their business and the Bitcoin received will not be stored long term. Meanwhile, companies that invest in Bitcoin actually expect Bitcoin volatility to continue because these institutions will have the opportunity to make big profits and or buy again when the price has dropped again.
Overall, while bitcoin BTC has the potential to offer many benefits ,its volatility and lack of regulation can create significant challenges for business, governments and us people around the world.
That challenge is preferred by Bitcoin investors, the greater the challenge, the greater the profit that will be obtained