Here's the Google translation of the ASIC announcement/pre-order post:
Comrades miners! Finally have some free time that would make the announcement of the most technologically advanced ASIC at the moment. Meet Bitfury ASIC Technology: 65 nm Performance: at least 5 Gh / s per chip consumption: 0.5 W per chip, 0.7 W on the finished device Delivery: August 2013 (in the contract for the supply of specified October) Price: $ 18 for gigahesh (until the actual engineering samples) in February of this year, a meeting with investors Bitfury (including metabank) and has been the start of a new generation of ASIC, with a unique design chip , which is currently unmatched performance per watt of power, including allowing operation without active cooling devices. In March, the launch of an engineering-based factory UMC (Taiwan) in which the design of the chip was fully coordinated and approved by the experts of the factory. in May will be obtained plate, and the first test chips are expected in June, when it will be possible to talk about the final performance characteristics - perhaps as 10Gh on the chip. We declare its readiness to sell part of its share of chips for pre-order and the further distribution of products Bitfury in Russia. Conditions pre-order - complete Prepaid selected number of chips. For those who live in Moscow or ready to come, it is agreed as additional legal protection for your investment. For non-delivery, as well as if you have decided to abandon the pre-order, returns the entire amount in full. Price on pre-order to obtain samples inzhenenernyh - $ 18 per gigahesh. For comparison, the approximate price of Avalon is now $ 140 for ex, BFL - $ 50 per rx. Planned charge the device will contain a minimum of 24 chips (120 Gh / s), which is obtained from the minimum amount of pre-order - 2160 $. For those who are willing to buy only chips - special conditions. Contents can be pre-ordered in the office of LLC "Bitcoin-Rus" at the address. Elektrozavodskaya house 24 office. 611 And also to all the contacts on metabank.ru / contacts
I'm inclined to believe it's legit, although I don't believe the 0.7W per chip will actually happen.
Even so, if they really are legit, and really follow through with those planned prices (120Gh/s device for $2160), that'll be awesome, because it'll force their competition to lower their prices.