If there is no license for the website, it will be a good reason to back off for most customers.
Even if the website is White Label , it means it is under the supervision from the company. The company who is offering the White Label solution must have a proper license.
Hey, the company, which operating BitKong located in the country where the license is not required. We can spend a few thousand dollars and buy one and put the badge on the website. Still, we believe that no one benefits from that badge (maybe only some rich guy who owns a master license in some corrupt country and the broker who sells sub-licenses without verifying anything).
As per our terms of use, before playing, you must check your local regulations and see if you allowed playing in online casinos. Also, you should look if the casino is provably fair.