It's called deceiving, let me define it for you
de·ceive
dəˈsēv/
verb
gerund or present participle: deceiving
(of a person) cause (someone) to believe something that is not true, typically in order to gain some personal advantage.
"I didn't intend to deceive people into thinking it was French champagne"
synonyms: swindle, defraud, cheat, trick, hoodwink, hoax, dupe, take in, mislead, delude, fool, outwit, lead on, inveigle, beguile, double-cross, gull; More
informalcon, bamboozle, do, gyp, diddle, rip off, shaft, pull a fast one on, take for a ride, pull the wool over someone's eyes, sucker, snooker, stiff
"she was deceived by a con man"
(of a thing) give a mistaken impression.
"the area may seem to offer nothing of interest, but don't be deceived"
fail to admit to oneself that something is true.
"enabling the rulers to deceive themselves about the nature of their own rule"
be sexually unfaithful to (one's regular partner).
synonyms: be unfaithful to, cheat on, betray, play someone false; informaltwo-time
"he deceived her with another woman"
