Good for Coca Cola. It doesn't really help BTC or cryptocurrency but somehow it can add to the list of big companies starting to use blockchain. Its probably for the inventory of the bottles. If one day they allow us to buy coke with BTC, its gonna be great for adoption still and not like just using the blockchain like banks will. If they create their own coin, I think its also a better one than just adopting BTC.
the article mentioned about the business logistics part. blockchain technology would really be of use in this area
there are numerous projects that wanted to solve the long running problem in shipping and logistics but dont know where they are now.
so if a giant company sees the potential of blockchain tech to solve their own logistics problem, then if they are successful in the implementation part, their story would be a good example of blockchain tech resolving a long running prob. though they are not directly mentioning the
BTC here, but it is a good move in crypto in general