The e-commerce industry has been booming over the past two decades and has led to the emergence of online shopping giants such as eBay, Amazon and Alibaba. This industry is only growing and shows no sign of stopping, however, it is far from perfect. The rapid growth of these e-commerce giants has caused large centralization issues such as the misuse of power, unfair pricing, hidden costs and data abuse.
The problem lies not with the e-commerce giants themselves for they are just running a traditional business looking to maximize profits. The problem stems from profit maximizing behavior which persuades large companies to extort their users This mindset. is an inherent and trending problem that occurs in companies which are built on centralized models. Blockchain has presented a technology that, if designed and employed impeccably, will channel the growth of a platform to benefit all users, not just the central party running the show. https://medium.com/@apolloxnetwork/blockchain-is-the-future-of-e-commerce-we-apollox-are-getting-a-jump-start-5958a827fc8b
