It is being traded still way under the ICO-value (as most tokens nowadays) since the ICO-price was 500 tokens for 1 ETH. At the moment, the lowest offer on Etherdelta equals about 1078 tokens per ETH. How will the price evolve with a listing on a first small bigger exchange in 4 days?
Also the distribution of bounties should bring down the price as well...
It'll likely go up to around 0.7$. Most ED sellers sold their bonusses. Now that a lot of people have bought, they're gonna wait for the better exchange to get some profits. 0.7$ is the ICO price, it should start there. After that the bounty rewards will get sold, causing prices to drop back down until the end of november, beginning of december. That's when the app will get launched and a new listing announcement will be made, which will push the price up to around 1.5$ I think, given the total supply and the competition from the likes of tenx and monaco. If the app is succesful, prices will go up even further to around 3$, maybe even 5$ in Q1 of 2018. More and more announcements and events will take place (new listing, new collabs, ...), so I'm guessing they could eventually have a total market cap of around 500million, giving each coin a value of around 6.5$. I don't see it go much higher with all the other crypto banks around, but still that's an insanely good price