Most people are employees that buy the brand new and expensive smartphones, fashion clothes, listen new commercial music, etc just to follow the trend, and probably live their entire life apart from risk and investments... so, how we can reach them?
maybe one method is making bitcoin a new fashion, with merchandising and concentrating in how easy is to be used instead of how its works, mining, volatility of price, blockchain, etc
In Argentina we started a "evangelizing" movement doing travels around the country doing meetups, you can follow news on facebook https://www.facebook.com/girasbitcoiners
this thread is for share your ideas and opinions