In summary:
1. Gold is currently better as a store of value
2. Bitcoin can be better as a store of value in the future if we reach high liquidity to significantly decrease price volatility
What does Bitcoin's ecosystem need to reach high liquidity?
To achieve high liquidity, demand is needed.
At the moment, money is the most highly liquid asset, since it can be exchanged for other goods at any time without loss of time and at the exact market price.
The more goods and services will be sold for Bitcoin, the more liquid it will be - everything is natural
So,
in order to become a better store of value, Bitcoin has to become more liquid;
in order to become more liquid, Bitcoin has to get increasingly deployed to buy/sell goods and services;
but: in order to get increasingly deployed to buy/sell goods and services, Bitcoin has to become a better store of value.
You see the problem?