I would just like to add both long-term and short-term planning should be taken into consideration. These short-term goals will serve as the key player to achieving your long-term goals. For example, after 1 year, you would like to double your net income compared to the prior year. What are the activities that we can do to support this? Set monthly goals such as developing an advertising strategy to widen your market and study online platform promotions.
Also, I can still recall what I had learned in my business course when I was still studying, which also applies even to your personal goals. The SMART Move Acronym. (Specific, Measurable, Attainable, Relevant, and Time-based) Listing down these factors will also help you in outlining your business goals.
I agree that SMART Move Acronym is a good way to outline goals. It also keeps you grounded as to what can be realistically achieved and what isn't. Having an outline allows us to know what to prioritize and what can be done optionally. Moreover, it also gives us a window to create backup plans as we can foreshadow what problems and issues may possibly occur in our business.