I have seen bitcoin in the entertainment industry, I have seen bitcoin in the football section also and many more which each time I see bitcoin there, it motivates me to be waiting patiently with my investment in bitcoin as it would be in the future that I will have all the benefits of staying with bitcoin and using it when bitcoin start growing from this present price to about $100k to $500k per bitcoin.
but it doesnt come to that extent that it would be integrated on most parts of the world. Its just right for that dude to publish or show to tv viewers
about buying BTC and thats already a good PR for BTC but that doesnt mean everything like adoption nor about Bull run.