Fidelity Investments is launching a new company for institutional clients that will trade and store cryptocurrency assets such as bitcoin and ethereum, the mutual-fund company announced Monday.
The new company, named Fidelity Digital Asset Services, will not set up an exchange to trade cryptocurrency assets, but will connect with a number of other crypto exchanges to help its clients quickly find the best price. Fidelity will also store the private keys that control cryptocurrencies with a combination of enterprise software and vaulted cold storage.
Fidelity, which oversees more than $7.2 trillion in client assets, is hoping the new initiative will help it tap into what it sees as a sudden and recent interest in crypto among institutional investors such as hedge funds, family offices and market intermediaries.
(Source:
http://fortune.com/2018/10/15/fidelity-launches-company-help-hedge-funds-big-investors-trade-crypto/ )
It is true that the hedging funds has always been of interest to the institutional investors and this move by the Fidelity Digital Asset Services will capture a big share of the market thus enabling it come to the highlights. It's true that the demand for the same has been quite a few high. And if the company moves with the right strategy, targeting just the right market group, it will be able to survive better in the long run.