A lot of people will lose their money, except the smart people that are holding their own coins and not doing anything stupid, like sending BTC into an B2X address. What I think it's clear is, long term, B2X is pretty dead, what's important is how the situation will unfold during Nov-Dec. By January 2018 we should have a clear winner which hopefully is BTC going into 5 figures with dead big blockers.
Nobody paid any importance to the BitGold nonsense. After Bitcoin Cash, this was a copy cat fork. The fear is you will have more and more forks, trying to cash in on the "Bitcoin" name. The Segwit2x is the important one and once that is out of the way, Bitcoin will definitely zoom ahead.