Eh, maybe to an outsider. In reality, though, people should understand how businesses work. I can pay a small sum of money to get a franchisee license for McDonald's. I can then tell people I accept BTC. That doesn't magically make McDonald's accept BTC -- it just means I do.
In the case of this, Burger King doesn't care if the owner accepts BTC, Zimbabwe dollars, or rocks -- they only care that they are paid in fiat, in the proper amount, every month. They don't care where it comes from or how he got it.
Well in the end it's still a brick-and-mortar merchant, something that bitcoin needs for continued patronage.
I hope lots of stores here in my country would accept btc too, here in mine, only 1 or 2 uptown stores in the city's finance district accepts btc.
i hope so too.
any kind of physical good store that starts accepting bitcoin in the real world is one big step for bitcoin's future.
even if they only put up a sign saying bitcoin is accepted here on their window it is great.