Businesses are now using Bitcoin as a marketing tactic

lifetimebitcoins

newbie

Activity: 210

Merit: 0

Quote from: Nilda on February 19, 2018, 11:52:26 PM

Not a bad idea. It gets people’s attention. I would buy products that gives me a chance to win a bitcoin. Advertising companies should push this trend to their clients.

That is the main reason there are many companies start advertising that they are accepting Bitcoin, even people are also showing same interest towards spending their Bitcoins for products. They are gaining the popularity on behalf of Bitcoin-accepting.

followmenot

sr. member

Activity: 533

Merit: 251

Streamity Decentralized cryptocurrency exchange

This is actually great thing even if it damages overall identity of bitcoin or blockchain technologies. I believe that these are affecting prices in good manner anyways. More people hear about bitcoin -> more profits.

TheGodFather

hero member

Activity: 854

Merit: 500

Quote from: alyssa85 on February 19, 2018, 08:32:38 AM

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Quote

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing camapigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

That’s the beauty of Bitcoin as with its resurgence and with how a lot of people have been using this to intensify their efforts to know and probably invest more in it. Its a side effect of bitcoin that it might be used as a marketing strategy but that is not all, major corporations would be a fool not to look into this and thus it increases the perception and awareness that bitcoin currency has on the world

anzhanbei1214068

jr. member

Activity: 166

Merit: 1

Companies are now using bitcoin as a marketing strategy.

Cryptocurrencies are very popular now, and most people are investing in bitcoin

minerjnbe

jr. member

Activity: 42

Merit: 2

At your service

Cryptocurrencies like bitcoin can be used to buy things without a middleman, meaning there's less need for a bank. While the traditional banking system can charge high transaction fees, bitcoin can allow global transactions to take place at a lower cost. With these edge, it follows that Businesses specially those with website for online promotion & marketing services relies on using Bitcoin or any other Cryptocurrency in their marketing tactic.
Roll Eyes

As what Bill Gates mentioned that " The future of money is digital currency ", it is therefore logical for businesses to integrate Bitcoin to capture the market of their goods and sevices offered at the same time rewarding their most valued clients.

Harlot

hero member

Activity: 1806

Merit: 672

Good marketing strategy buy I got to give it to the company as they are the real winners here as it persuades the contestants to buy more of their products in order to win 1 BTC. Also the thing I see here is it won't boost any new users of Bitcoin as people who will most likely join the contest are people who already know what Bitcoin is, and the game is about guessing the future price of Bitcoin which is really a hard one. I won't be an effective tool on gaining new audiences in my opinion.

Kakmakr

legendary

Activity: 3542

Merit: 1966

Leading Crypto Sports Betting & Casino Platform

Like it or not, Bitcoin is the buzz word in eCommerce lately. Every tech company are looking into Blockchain based technology.

Something that should happen is for merchants to promote Bitcoin by offering discounts for people who pay with bitcoins. You might ask why they should do that and the answer is simple : Bitcoin payments will reduce their Banking fees. When the Lightning network goes mainstream, most business will not even worry about fees and their customers will prefer to use Bitcoin, because their transactions could almost be free. ^smile^

btcton

legendary

Activity: 1302

Merit: 1007

This is absolutely true, but it actually extends much more past that. If you want to understand exactly what I mean, take a look at this article on Kodak and the blockchain: https://www.theverge.com/2018/1/9/16869998/kodak-kodakcoin-blockchain-platform-ethereum-ledger-stock-price. As you can see, this acts not only with Bitcoin, but with the crypto and blockchain technologies in general. This just illustrates how the markets are driven by the masses not knowing anything about what they are doing and just blindly following the hype.

Yarsk

full member

Activity: 448

Merit: 122

That is really nice I don't really like they juice any way but since it attached to bitcoin I may get some in other to encourage them and other company to venture into such promo also using bitcoin. Bitcoin is an outstanding brand and any company link with it is band to make good sales and this type of promo is a good step both to bitcoin and to the company.

alfs75

full member

Activity: 392

Merit: 100

platform for everyday business

Quote from: alyssa85 on February 19, 2018, 08:32:38 AM

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Quote

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing campaigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

Maybe this is there marketing strategy to sell all there products,so they give an incentive of a small token to those who want to buy there juice,by entering the codes they can gain a btc.every bussiness have different kind of strategy in order to get the attention of the consumer they have so many kind of strategy just like this bussiness in other country.

cherrymobile

full member

Activity: 350

Merit: 100

Quote from: alyssa85 on February 19, 2018, 08:32:38 AM

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Quote

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing camapigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

Lots of investor are now using this bitcoin through their own business. In the last years of this bitcoin we can see how progress it gives to the owner of a business thats the reason why they contnue using it and influenced other to used this bitcoin as their profit.

Dansamiv

newbie

Activity: 224

Merit: 0

There is reason to think that this is true. Because bitcoin has made great strides in the past few years. Especially in 2017 with a huge price of $ 20000. Bitcoin has created a strong appeal to the media, agents, companies, unions.
Can refer to some retailers that accept payment by bitcoin.
http://cryptoconsulting.info/2017/news/how-to-immediately-spend-your-bitcoin-in-real-life/
I think bitcoin is also an effective marketing strategy for brand image and branding.

Nilda

member

Activity: 336

Merit: 14

Not a bad idea. It gets people’s attention. I would buy products that gives me a chance to win a bitcoin. Advertising companies should push this trend to their clients.

bitcon

legendary

Activity: 2212

Merit: 1008

Quote from: alyssa85 on February 19, 2018, 08:32:38 AM

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Quote

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing camapigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

Bitcoin is a brand and it used widely by a range of companies. I heard the stories like the company change its name adding word bitcoin or blockchain and the sales grew significantly. It works really!

Washball

full member

Activity: 266

Merit: 151

First crypto index traded as a token!

There are more of these businesses that use bitcoin in their marketing promotions. They fly on the wings of bitcoin and profit from the growing popularity of cryptocurrencies. As bitcoin is still mysterious to the mainstream, it catches the attention of the customers. Bitcoin is sexy.

buwaytress

legendary

Activity: 3010

Merit: 3724

Join the world-leading crypto sportsbook NOW!

Well, if blue chip companies and Wall Street can use Bitcoin and/or crypto for effective marketing, why shouldn't all these homegrown companies too, yeah? It'd be nice though, if those companies actually utilised blockchain in their games. I mean, people here from 2012 already could make lotteries with hash-based results, would be extra engagement qualities to these marketers if they did live blockchain-based draws.

Hmm. Maybe I should market these ideas back home.

Hydrogen

legendary

Activity: 2562

Merit: 1441

Blockchain and bitcoin are both being heavily utilized as marketing gimmicks.

Atari's stock jumped 60% after it announced a blockchain based gaming console. They also announced they would issue their own crypto.
Kodak's stock jumped 245% after it announced plans to offer a blockchain based service to pay photographers.
Long Island Iced Tea's stock gained 183% after it rebranded its name to Long Blockchain Corp.

Yeah. Its definitely becoming a tactic to artificially balloon the value of entities in the private sector. Which in turn is producing a large bubble as many of these assets become overvalued almost identically to the ICO market.

JCLee

full member

Activity: 280

Merit: 100

LOL. It's a good promoting way Grin

. I think it's very interesting and I think the result of this giveaway will make Australia government pay attention to Bitcoin cause it's really attractive. I think after this company there will be a lot of company all over the world will apply the same kind of promote to increase sale revenue of their company. LOL

CRYPTO CHARLES

newbie

Activity: 10

Merit: 0

wow!no one competes with technology.its a matter of time and bitcoin will be there very soon.

rodalutor

full member

Activity: 364

Merit: 105

WPP ENERGY - BACKED ASSET GREEN ENERGY TOKEN

What difference does it really make if they offer crypto, cash or some other reward? They all have an inherent 'fiat' value and could be transferred in to crypto if the winner wanted to do so. Likewise whoever wins the bitcoin will probably exchange them for fiat.

Topic: Businesses are now using Bitcoin as a marketing tactic (Read 240 times)