-eliminated the need to create an account. (other than submitting an email through the helpdesk).
-eliminated the confusing pricing/shopping cart issue.
-created a better explanation of the service.
-streamlined the entire ordering process for both the buyer and the seller.
Buying and selling is now easier.
This is something I was also trying to relay to you. I couldn't make use of it at all without your direct contact to be honest. But I'm having 110% ease of use now, reporting more confirmed transactions successfully selling BTC through WF.
It was your suggestions which largely influenced the decision to make those changes. I am happy it is making things easier to navigate.