However, what distinguishes it as trustworthy as compared to something such as MyBitcoin? How do you verify that this organisation will keep your coin for you?
I guess this boils down to philosophy more than technology, but I can imagine a lot of people would genuinely wonder how to verify the trust of what is essentially 'just another website'.
Trust takes time. Transparency and enough real world info for accountability go a long way as well.
I would like to know where Flexcoin LLC is registered? (I checked PA and Fl and could not find anything.)
Who owns it? (real life names)
Where do they live?
Are there any plans to 'bond' some amount to protect against loss of the coins in either 'hot' or 'cold' storage?