I really hope it doesn't. As a centralised project, it has been drawing energy and money from the community and dumping it into a the companies own marketing and product strategy that offers nothing to the holders of the coin. Ripple is everything that is wrong with crypto, with the only merit of being early on the race.
I really hope that they give way to truly value-adding projects.
I hope for the same thing but unfortunately they are not looking like they are going away anytime soon. Sure they may not be the third biggest coin, or they might even go down a bit more from here on out but the fact is that they are not becoming zero, they are not going to bankrupt and the company will find a way to operate outside of USA if eventually SEC decides to ban them from ever working in there.
It is a coin that was already published and released, so even if all of Ripple workers were jailed, the people left with XRP on their accounts will keep on trading it, the price will go down a lot but it will not be gone forever, which is why I think it is going to be something that is "barely alive" for years from now on, 100% getting rid of it from the crypto market and getting the traders back into things that deserve their attention will be hard.