Its a new avenue for many old enterprises that otherwise might lose track of this demographic. As I understand it many corporations struggle to grasp the interest of the latest generation of earners and spenders, its a big deal in advertising and products generally to address them.
Its why esports is likely to be a growth area for many years I think, I doubt the betting will be a bad idea for it either. Obviously people mature and will develop this interest
Anyway he will have a strong back in the case if he decide to finish his music career. Well, I hope it will not happen, course I love his music very much.
Drake makes music not just as his career but where is placed as a person I think, I doubt he will ever stop. Professionally he has alot of sucess and alot of money, also he has shown interest in esports previously and appeared on twitch.tv himself. This is a very natural way for him to diversify which is a big deal for crypto in general, any high growth area will gain alot of interest from across the spectrum of business