1.) go to bitcoin-accepting shop, choose product to buy
2.) place cascasius on counter saying "you accept bitcoin?"
joke aside: you're of course right, it's too hard. but for a 50 year old, even using a bitcoin client safely is hard. A lot of people are pressuring gavin to pull the privkey import/export feature. it doesn't do short keys, thought. maybe someonne should talk to sipa about including this or maybe make a patch on top of sipa's "showwallet"? I'm not sure...
sipa is aware of it, I have made such a patch you can download now that imports these (git://github.com/casascius/bitcoin.git), but based on the discussion, it is more likely that a redeemer for this round of coins will be in the form of a utility or a web redeemer, as the developers (for good reason) would prefer that if the bitcoin client is going to accept 22-character codes, that it use a much stronger key derivation function than a sha256 hash. If a more preferred 22-character code gets accepted into the main client, I will certainly begin to release in that format instead.