Right now the price is around 1/3 of the ICO Price....So why would I want to buy from the ICO
Hmm, bad distribution strategy by the devs. This is the reason why most ICOs will only distribute tokens only after ICO is finished. Especially that crypto market nowadays is a bit unpredictable.
I bought some from the ICO before I realized that the token was already on the markets so I'm feeling pretty burnt right now. The ICO stated that the tokens wouldn't be released until after the ICO ended so I never thought to check etherDelta. I only found them there because I was reviewing the contract and noticed that there were a couple linked accounts holding the tokens---> it's a pretty underhanded deal as far as I'm concerned. Dealing from the bottom of the deck before their platform even launches.
Just buy more now.