This is indeed a very good initiative from their government. You need to educate people for them to understand this technology and eradicate the negative notion thrown to this market. Because if they are seeing it first-hand, they will surely change their mind. Do remember, some are having this sentiment - "to see is to believe".
They should also see what mining is, or how mining works and how it can benefit to their society. Because not all people are well-versed on this technology, they need it to see to appreciate what's going on in this realm of market.