You can include this
... :
... somewhere in the logo, it is something that has nothing to do intrinsically with the logo but with the site.
Well, it is something more like an example, rather than stating that I am level 16, it is not something to brag about, on the contrary , shows my humility.
Thatt is, I mean, I agree with "seoincorporation," come on!, apart from that there is a phrase that says:
"A picture is worth a thousand words"
so there is redundancy.
Now, putting myself in the shoes of the creative and the owner of the brand, I "guess" that since Mr. Coco is known only in the niche, they look for the brand + logo +<3