I played it a couple of times, I would play more if there was no reset chance.
Actually, I would make more money off of each transaction if there was no resets.. since the higher the price of each coin = higher profit for each player = higher profit for me. The problem is that the prices would quickly get way too high for most people to play, since most people probably arnt going to drop several hundred $ worth of BTC on a game, especially if they havnt played before and don't already know that its legit. The price reductions dont come into effect until 48 hours of no one playing, and only occur every 12 hours after.
So essentially what would happen is everything would keep going up in price, and then basically come to a complete stand still for several days until the price is lowered enough to become affordable again, but even then it would pretty much still cut out anyone who wants to play with small amounts (say, >= 0.001 ). That would be pretty lame if you ask me
also, just to clarify, when a coin is reset, no extra profit is made for me. The majority of it is just used to pay out the previous player. The exception to this is if there is no previous player (i.e, you were the first person to buy the coin since the last reset), in which case the house keeps the bet. This rarely happens though, with the exception of the magic coin, since it has a much higher chance to reset than others (50%), but the starting bet for magic coin is also only 0.000055