There are quite a few factors involved in valuing advertising. Impressions are not really all that useful, what you need to know are the clickthrough rates, and the visits that result in sales. Second and third page hits and revisits are probably the most useful of the metrics, but only the advertisers know those stats. Most of the members posting here seem to be short of money, and are unlikely to be of value to advertisers. The bulk of the posts are of very low quality, and therefore are unlikely to stimulate buying actions in visitors to the site.
Improving the quality of the threads, and the addition of good commercial discussions should attract higher value views, and this could lead to an increase in potential revenue.
Improving the quality of the threads, and the addition of good commercial discussions should attract higher value views, and this could lead to an increase in potential revenue.
In my opinion, it is very much complicated. I am not encouraging people making shit posts but you can find these campaigns getting some traffic and clicks through keywords made on some of those shit posts as well. Obviously, the campaigns are benefiting from the process as we have some that have continued for years.
Improving the quality of forum is required for getting direct advertisement deals. If a advertiser stats evaluating the quality of posts being made here, he might not be comfortable paying for direct advertisements here.
