Yes, you do miss something. Punin gets reels faster. At 20th Semptember. He decide to sell those reels ASAP charging 22k euros EXTRA. If those reels will get bought the October customers may wait longer for another batch of chips. I must say that I'm dissapointed about punin and his greed....
I have a proto board for bitfury chips but when I saw how things are done, I decided not to do any bussiness with them. Competition don't sleep and if they acting like that they will loose further clients even when chips will cost 2$.
EDIT:
Short story version:
We will have chips earlier but we will not send them to you becuse we are waiting for sucker that want to pay more...
This is not faster. If he gets them September 20th (end of W38), he can start distributing them W39. Where is he delaying here? It is nowhere written that October and September batches are delivered at the same time. Are you implying this?
As for the price: BitFury team has a very clear price policy: chips are sold for what they are worth. And they are worth what they could mine with them. So they are in a very comfortable position to set the price they see fit, and if nobody buys, just self-mine with them. That's what every other chip manufacturer does, no? If you developed your chip, already made back all your NRE, produce chips for $0.5 each, expect to mine $30 with each over the next 6 months - would you sell them for a profit of 400% or for 4000%? The answer is obvious. It also implies that buying chips from BitFury can only be profitable if their profitability calculations (they based the price point on) were too pessimistic.
While these are pure market forces, they leave almost no air to breath to the DIY scene. DIY can only compete by building cheaper boards than what is already available, which (as already pointed at in this thread) is really tough: bare chips at 22.5€/chip at one hand and a starter board with 16 chips for 390€ leaves a delta between chips and rig of 30€, which is hard to beat.
I never said this is a great offer or promoted this being better or worse than anything out there. I am only aware that most DIY folks won't be able to buy a whole reel and forwarding what is offered out there.
I know your disappointment is not directed at me but at BitFury directly, I just wanted to underline that I am neutral here and am in no way advocating anyone to buy unless he is well aware of the profitability aspects.
Thanks for the feedback.