Cointelegraph announced Coinbase was Partnering with NBA and WNBA in a major crypto deal. Although the partnership will be more significant particularly to the NFT industry, it is also huge news for crypto in general.
This move is bound to take crypto a few steps closer to mainstream adoption. Glad to hear your comments about the news.
Bitcoin is already in the mainstream,despite the fact that it's not adopted by millions of people in their daily activities.
This deal is mostly about NFTs,which I honestly don't care about.I'm not a basketball fan,so I couldn't care less.I wonder why Coinbase would want to expand into the NFT market.Probably because of greed.
We have already seen several cryptocurrency related companies to sign sponsorship deals with popular sports clubs.Coinbase isn't doing something revolutionary or groundbreaking.The crypto businesses are getting bigger,so they have bigger advertising budgets.