A very good reputation? Is this your personal opinion or are you quoting sources here? AFAIK Coindesk used to write articles based on tips from random sources, so they used to be a scam megaphone. I'm not following their articles now, but in 2014/15 they had a bunch of fake articles that turned out to be nothing but lies.
I also saw them pumping altcoins and writing articles about coins they were holding. That's why if you check their columnist's profiles, many of them state that they don't have any cryptocurrencies, so that they can't be accused of being overly positive for their own financial benefit. Now, do I believe that people who write articles about cryptocurrencies for a living don't have any coins? Of course not, do you?