It's legit because CoinMarketcap, Cointelegraph and CryptoSlate are all showing the news and it's mostly because of the partnered affiliate offer.
Amazon is running a public sale later and that one will probably be announced on all Amazon channels, this is a bit different.
And obviously there are many scams for any big brand + token name
This isn't
Just wait for the official announcement, though Amazon can really have their own coin to be used on their platform and that can benefit them a lot. I’m just worried that they can be the next target for SEC, so better for them to follow all the regulations on creating their own coin and make no mistakes, or else they will lose a lot later on. Let’s see if they will push this through, big companies are preparing for this moment for sure. Amazon is running a public sale later and that one will probably be announced on all Amazon channels, this is a bit different.
And obviously there are many scams for any big brand + token name
This isn't
