AMD Chief: Nvidia's RTX 4090 Is a GPU 'Beyond Common Sense'
AMD seemed to think people wouldn't want an expensive, power-hungry GPU.
Mr. Bergman bluntly stated that the general PC gaming public would not accept an expensive, power-hungry GPU:
Technically, it is possible to develop a GPU with specifications that compete with them (Nvidia). However, if you put the GPU developed in this way on the market as a graphics card with a TDP (thermal design power) of 600W and a reference price of $1,600, to general PC gaming fans will you be accepted? After thinking about it, we made a choice not to take such a strategy."
Time will tell if AMD faltered with its decision, but it's given Nvidia an opening to claim it has the world's most powerful GPU. That can go a long way in building mindshare among gamers. It doesn't need it, as it holds the lion's share of the GPU market. Still, it certainly reinforces that notion in the minds of gamers.
https://www.extremetech.com/gaming/amd-chief-nvidias-rtx-4090-is-a-gpu-beyond-common-sense
