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Topic: Components In Marketing A Casino What's The Best Option For Owners (Read 415 times)

hero member
Activity: 3024
Merit: 614
Leading Crypto Sports Betting & Casino Platform

Announcement And Signature Campaign
Advertising On Popular Network


Yes and many agreed to that based on the discussion and the result of the poll that I've set up

Best Features Word Of The Mouthh   - 0 (0%)
Announcement And Signature Campaign   - 7 (63.6%)
Review Campaign   - 0 (0%)
Affiliate Marketing   - 1 (9.1%)
Advertising On Popular Network   - 3 (27.3%)
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Total Voters: 11

And yet many casino operators have not take advantage of these two methods many casinos are not yet made their announcement here and they prefer to hire marketers to market their platform, and some casinos have not utilize forum marketing by launching signature campaign, we have seen its effectiveness, many of the top casinos in the industry have signature campaign here.

Locking this thread now thanks to those who participate on this discussion.
hero member
Activity: 2968
Merit: 687

Announcement And Signature Campaign
Advertising On Popular Network

In the most common ways or method then this is something that will really be the main considerations or steps that they will really be taking specially on marketing approach.
Whats the best option? Those things above that i have highlighted on which this is really that the main method or ways that these owners will really be considering into
but honestly it will really be just that basing up into your own plans but actually all of those things mentioned on OP are really that something worth to do so or simply its just simply the basics.

As running up with this kind or type of business then marketing stuff will really be costly, just like on other businesses as well on where exposure is really that something
that will really be that much needed. This is why proper planning and plan executions to be that efficient as possibly as you could.
legendary
Activity: 2898
Merit: 1253
So anyway, I applied as a merit source :)
on this list, advertising on popular networks is the best option for them, it is the best and fastest way to get your casino to be seen by a lot of people.
It will get advertised to the public in general not just specific to this forum which is the case with signature campaigns. While niche projects might be favored by signature campaigns drawing more public in, gambling caters to a large population and hence the former is what I would prefer as the first option.

Marketing should be done in phases, putting out adverts on big networks should be first and then moving to promotions, partnerships while giving treats to existing users to keep them intact on the same casino.
legendary
Activity: 2534
Merit: 1115
on this list, advertising on popular networks is the best option for them, it is the best and fastest way to get your casino to be seen by a lot of people. while announcement and signature campaigns are great too, this forum is just one platform and can't really be compared if the casino advertises their website to popular networks. that being said, this forum doesn't just act as a way to advertise a casino, it has a community that talks about casinos and any gambling-related topics which is really a great way to know whether a gambling site is trustworthy or not.
hero member
Activity: 896
Merit: 654
Leading Crypto Sports Betting & Casino Platform
Best Features Word Of The Mouth

Announcement And Signature Campaign

Review Campaign

Affiliate Marketing

Advertising On Popular Network

I prefer the casino operator to buy a copper account here on Bitcointalk and create an announcement thread hire a competent bounty manager to launch a signature campaign, the gamblers trust the casino with official announcement so they can openly as their concern publicly.
Marketing is powerful so it should not be limited. As a business-oriented person, I don't like to leave any stone unturned, every possible way of marketing my new casino is what I will go for. Calling for one of these good options listed above is just a means to limit your casino being heard. You can imagine the billions of people who are not reading from Bitcointalk, that's how it will be limited if you limit it here alone. And for the record, those who are better-prepared and also have the resources, have their presence here and are also advertising in all or some of the listed options above. I often stumble on many of them (both the popular and less popular ones). That is how the news of casinos spreads virally.

Lastly, anything on the internet cannot be taken, the best approach is to find a forum, website, channels or even platforms like FB, X etc with huge traffic and audience to propagate whatever you are selling if you have the needed resources. I can assure the casino that in less than 6 months, a huge success would have been made.
hero member
Activity: 3038
Merit: 634
All of those that you have mentioned can be an effective way of marketing the casinos. However, the majority of them that run a campaign through the forum are seen to be effective in the long run.

Shouldn't this kind of topic belong to the Service Discussion and not on the Gambling Discussion?

Because this is more of the ways of their effective marketing than actual gambling.
hero member
Activity: 2912
Merit: 541
Leading Crypto Sports Betting & Casino Platform
The same strategy is indeed quite effective here, because that is how they work well, some other things are also done such as Sportsbet.io, Roobet, Stake and others have their own unique ways of marketing here, it is so effective that it gets a lot of very positive responses from forum members.

Like reviewing casinos, raffles, and others may have been applied here and it is quite effective also in marketing, but we have not found anything unique here that could be the reason for marketing very effectively and gaining massive members, maybe we need a few more creative people here to do more modern marketing and can attract gamblers on the forum, because if you do the same strategy as other gambling platforms I think it will be boring and people will also think it is not very interesting.
Every casinos can use the same strategy to promote their business because with the right marketing, they can grow their business. With suggestion and positive responses from members here can helps them to figure out what the ways that they can use to grow their casinos.

The casinos can used different strategy if they wants instead use the common strategy that other casinos do to see how good the performance if they use different methods. Besides that, the casinos must find out the right strategy that can works best for their casino because they can't depends the same strategy with the other casinos. The casinos can also place an ads in social media to attract more gamblers to visits on their casino and that will helps the casino to increase their number of the members. Many others methods that casino can do so they will have a chance to grow their casino into bigger.
legendary
Activity: 2478
Merit: 1360
Don't let others control your BTC -> self custody
In the beginning, I think the casino has a great chance of getting popular if they show themselves to be a generous platform, which proportionates their customers benefits and promotions another platforms don't. It's the best way to attract and build an userbase without having consolidated reputation on the industry yet. To be transparent and fair is also very important.

How are they going to tell gamblers about these promotions if they're new and don't advertise? You chose to allocate money into promotions that nobody knows about. It's not going to work because nobody even knows the name of the casino. Remember, we're talking about a new project here.
The most important thing is to show the name through flashy banners, advertising at sports events, go to things happening in your country. If there's an event be there with a banner, give away free t-shirts with your name, start a thread on bitcointalk. Promotions are important but after you establish a brand and get people to know you're legit.
hero member
Activity: 2044
Merit: 784
Leading Crypto Sports Betting & Casino Platform
In the beginning, I think the casino has a great chance of getting popular if they show themselves to be a generous platform, which proportionates their customers benefits and promotions another platforms don't. It's the best way to attract and build an userbase without having consolidated reputation on the industry yet. To be transparent and fair is also very important.

This way, it won't be hard to conquer the sympathy and preference of the public, although the investment will be more expensive at the beginning... Once the casino is consolidated, they can change their marketing strategy to something more traditional, since the most important aspect they have already built, which is reputation.

Excessive propaganda isn't a good idea in my opinion, because if it's just empty propaganda without anything interesting to offer to the public at all, it will just contribute for gaining antipathy from potential gamblers. In fact, that is the case of most betting houses promoting their services nowadays in our countries in the sports scene.
legendary
Activity: 2772
Merit: 1127
Since, it's not easy to do marketing for any service or platform and a company or service needs to put in a lot of effort it, it is better if they do all of these things either all at once or one after the other. I know that some services or companies might not have enough funds to be able to do all of these, but for them to maximize the potential reach of their platform or service, they will need to try and do as many of these as possible.

If it's about affordability and they can only do one of these, then I would also suggest they start from this forum with signature campaigns and other events if the platform is cryptocurrency-related because they are going to get a lot of customers from this forum if they have a good platform with good services and games, etc.
I think it's not only easy if we don't have a lot of budget and saying that we must do all what is listed here is actually more harder for those casinos that are tight in budget. Announcement must refer to announcement threads that are placed in the gambling section and I think it should have its own place in the poll and must be separated with the signature campaign because it can be done freely or without money involved.

Those casinos that are budgeting can start with that and then if they are slowly gaining a traction, they can proceed with the signature campaign. The rest can be said to as extras but we can also add them if we now have an extra budget.
sr. member
Activity: 630
Merit: 277
Best Features Word Of The Mouth
If you have the best features and lots of bonuses your players will spread about your casino through word of mouth so you will concentrate instead of putting the best features.
Yea, if the casino has good features and offers good services,   some happy customers will refer them to others seeking for such good reviews. Although this approach sends good reports about the casino to the world, it may not be able to reach a wider audience as such method of promoting the casino may take a very long time to actually achieve the kind of publicity the casino craves for. If a casino intends to rely on this approach alone, then they are not really ready for real business except there are referral bonuses for existing customers who refer more people to the casino, at least the gamblers and even non-gamblers who would know about such bonuses would be motivated to work for the casino for some bonuses.

legendary
Activity: 1862
Merit: 1209
There are casinos become big and popular without this forum, there are casino become big and popular because of this forum, so it's really a luck matter.

The best choice is to advertise in everything, it will increase the chance people will know their casino and become successful.

Since I'm a gambler who choose a casino based on what the benefit I can get than the other casinos, I will choose the first one, the casino need to make sure they're better than other casino, if they only have many marketing strategy, but their casino is worse than the other, how you can expect gamblers to stay on your casino?
hero member
Activity: 1400
Merit: 623
I think ads on popular TV channels would beat all five OP's options but, I'm in clear mind, that it costs money. TV audience is much wider than any forum, including bitcointalk. Words of mouth is not bad but it should rely on the initial wide spread source. BTW, I was involved into gambling owing to TV remote handle.

Casino ads is highly discouraged in my country especially on national television since can be seen by minors that doesn’t have parental guidance when watching. I remember this is an issue raised by one of lawmaker in my country to counter gambling advert any form online especially on social media and tv.

Affiliate is currently one of the most effective since casino pays based on the work done meaning they are not overpaying advertisement that doesn’t have conversion in the casino.
legendary
Activity: 3234
Merit: 1130
Leading Crypto Sports Betting & Casino Platform
In my opinion the new casino should first prioritize offering things that other casinos are not offering, for example if the casino looks at other casinos and realizes that other casinos are offering 3% referral commission, then the casino can offer 6% referral commission , looking at the marketing that the casino will carry out, after the casino offers a 6% referral commission, it starts paying for listing on casino review sites, sites like casino.guro and other sites like gosubetting.com and more Casino review sites play a big role in promoting casinos, because they make money from referral commissions.

Lastly, the casino can come to this forum and run a signature campaign, which in my opinion is a complicated path, because if the casino chooses a bad manager who sets meaningless rules, then the casino will not have much exposure and consequently the campaign will end early. . because when running a signature campaign, the casino spends a lot of money, which is why the campaign manager needs to be able to correctly analyze the number of campaign participants Vs the total number of posts that will be made by participants and in which sections They will be posting so that the new casino can get more exposure. One of the things that in my opinion campaign managers could explore and the signature designer should think about what things to put in the signatures that would encourage people to click on the signatures when they see
hero member
Activity: 714
Merit: 1298
I think ads on popular TV channels would beat all five OP's options but, I'm in clear mind, that it costs money. TV audience is much wider than any forum, including bitcointalk. Words of mouth is not bad but it should rely on the initial wide spread source. BTW, I was involved into gambling owing to TV remote handle.
hero member
Activity: 2954
Merit: 796

Best Features Word Of The Mouth
If you have the best features and lots of bonuses your players will spread about your casino through word of mouth so you will concentrate instead of putting the best features.


This one since this is all what players want. Nothing beats a generous bonuses as way of marketing. It much better than social and other form of marketing since you are asking questions for gamblers itself. I personally preferred casino that allocating huge budget for bonuses especially those free spins and bets that doesn’t have wagering requirements on rewards. This type rewards is already very rare to see since it’s easy to be abused.

But on business perspective, social media and affiliate is the most effective since the reach is much greater that is the key to convert new players to try the casino.

Streamers is now the hottest marketing for casino.
hero member
Activity: 574
Merit: 554
Leading Crypto Sports Betting & Casino Platform
I prefer the casino operator to buy a copper account here on Bitcointalk and create an announcement thread hire a competent bounty manager to launch a signature campaign, the gamblers trust the casino with official announcement so they can openly as their concern publicly.
Using word of the month is a difficult and slow means of promoting a casino. And one cannot cover a large coverage by only oral face-to-face advertisement. If it is a casino that accepts cryptocurrencies, then it will be advisable to advertise on crypto platforms like Bitcointalk, altcointalk, and others. But it will be a waste of time to advertise on these platforms if the casino only accepts or pays with fiat. A signature campaign is one of the most effective means of promoting a casino in a forum. It allows the presence of the casino to be felt immediately. The casino can become popular if it engages in a long-term campaign.

Starting a review campaign should be the first step towards establishing the presence of a casino. It will always help the casino to identify its strengths and weaknesses. Affiliate marketing and advertising on popular social media platforms will be good for non-crypto casinos.
legendary
Activity: 3346
Merit: 1134
Leading Crypto Sports Betting & Casino Platform
Word of the mouth works pretty well but you will have to build a good reputation before it happens.
I remember Xiaomi phones and other items were not that popular before but they used social media and word of mouth and now look at how expensive they are. They didn't even use advertising and that's why their phones are way cheaper than others with almost the same quality and specs.

When it comes to gambling, I think advertisements are really helpful to grow their business. Stake.com for example is using the UFC where the floor has their name on it and even the rails.

The one thing that I think doesn't quite work anymore is the affiliate feature. Before it was popular but in today's time most players/gamblers just go directly to the website.
sr. member
Activity: 756
Merit: 356
These are great points, since it's a new casino, no point expecting them to take a more expensive route.
One thing I'll always advise new Casinos to do is take online marketing seriously. Take bitcointalk for example, proper marketing can be done on the forum without breaking the rules of the forum.
Also, aside from bitcointalk and other crypto platforms that have a lot of online gamblers, social media marketing is something they should take seriously. Strategically look for your target audience on different social media like Twitter, Facebook, Instagram, TikTok and even YouTube. Market your casino to these people and with the right tools know what you're doing well and what you're not.

Before all this marketing, you have to make sure you have a top-notch website and bonuses and other things that will make players keep coming back to your site and become regulars after they try it out the first time. These players have other casinos they played before, so something's got to convince them to stick with yours
hero member
Activity: 2870
Merit: 594
I prefer the casino operator to buy a copper account here on Bitcointalk and create an announcement thread hire a competent bounty manager to launch a signature campaign, the gamblers trust the casino with official announcement so they can openly as their concern publicly.
I think this is the most effective way to promote their gambling casino here as we have seen campaigns ranging from 2 weeks to years and years. And for those who ran their campaign for so long, perhaps they've seen the ROI already, based on the impressions their website get from their signature campaigns promotion year. Yes, when we see ANN thread that doesn't look professional, the first thing we said to them is to get a copper membership to be able to post image. Or hire someone to make for them a very attractive ANN design and this seems to be the norm now. And in the ANN is sort to be the de factor thread for all the questions and queries and obviously, the announcement that they want to get to us gamblers, new promotions, new games etc.
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