I personally will not spend a lot of money, and maybe I won't even spend anything if the discounts are not at least 30% or more on some things that I would like to buy. That's why I follow the prices now, because I know that the sellers manipulate the prices, raise them slightly upwards, and then they will offer discounts that will actually be much lower than what they will present to us.
We also don't know if the sample size truly represents the public's sentiments as they conducted only for shoppers.
Anyway, it is just a survey, it doesn't mean that will be the case here. The reality may deviate from this survey more or less.
When pandemic hit us, we realized our priorities and new preferences in our lifestyles. So it is understandable if the need of people also change.
A lot of people cut down their luxuries in life. And dedicate on what to do to survive in any crisis. Black Friday or Christmas, people will surely spend but is according to their own priorities.