So when someone writes and article about him or starts a thread, he already wins.
but by not naming and shaming him. the only version of events people see are his side. thus he wins more
You're both right, the question is, is it better to ignore (in this case lie) or to constantly confront it? In my opinion, Faketoshi currently has a win-win situation, because saying nothing may mean that we agree with his claims, but at the same time if we challenge his lies we give him additional publicity.
In my opinion, ignoring is not a good option at the moment, but at some point, people will realize that CW is one ordinary liar who should not be given too much attention. Let's say Bitcoin is still at a stage where certain things can be challenged, CW and some others see their opportunity here, and as time goes by, the space for such actions will be greatly reduced.