BitShares is a decentralied exchange. The only difference between it and what you describe is it doesn't trade altcoins (yet), just BTC, fiat, gold and silver.
It doesn't trade *actual* fiat, gold or silver just IOUs - or am I incorrect?
(does it even actually trade real BTC - I think not)
Yes you are incorrect. BitShares is a decentralized exchange- it doesn't trade only IOUs as you are claiming, it trades assets that peg the value of their real world counterpart, also known as market pegged assets or bitassets. A gateway could issue their own IOU on bitshares and trade it 1:1 for bitUSD however. BUT the market pegged assets are not IOUs! These assets have collateral locked on the blockchain.
Hence, a bitUSD is a stablecoin with the properties of Bitcoin (i.e. lower counterparty risk), backed by BTS as collateral.
Where are these funds actually (physically if applicable) stored?
Nowhere - as they are just IOUs (no different to Ripple really).
They have been trying to "con" people with the idea that an IOU is just a good as the real thing from day one.
This is just plain wrong. Market pegged assets like bitUSD, bitGOLD are a new type of asset... not user issued IOUs. Read more about them here:
http://whatisbitusd.com/whitepaper/Then why should we care?
I don't (as I know it is just crap) but unfortunately they are sucking more and more people into their "prediction market" crap (which is really "newspeak" for "let's steal your money by trying to make you think our snake oil is the real thing").
I suspect that they'll try and evade prosecution by eventually leaving the US and setting up overseas (as others are doing).
To use the terms "USD", "BTC", "gold" and "silver" when there is no such actual underlying asset is "deceitful to say the least".
We use these terms because the bitasset has the same buying power as the real world counterpart. AND it is not because someone is promising to redeem it as such (as with an IOU)! The value is frozen on the blockchain when a short order is matched to create the new bitasset. And technically the proper term is BitGOLD, BitUSD, etc.
BitShares is like a decentralized Ripple with a stable liquidity token (bitUSD vs. XRP) that can facilitate the same type of IOU payment network between gateways, only in a way requiring less trust of the user, a fair distribution, and Ripple doesn't have market pegged bitassets that eliminate the need for businesses to cash out of crypto into fiat... now they can hold bitUSD or whatever their favorite relatively stable asset is instead. Of course, this is pending more liquid markets... which has been improving as more bridges open up like metaexchange.info and shapeshift.io.
In fact there is a discussion over at the bitsharestalk forums about adding cryptocurrencies so other communities can trade on a decentralized exchange too. BitShares wants to bolster the overall crypto community with a platform for safer trades... not scam it as CIYAM suggests. I suggest you do your research before you make claims about projects you are unfamiliar with.
https://bitsharestalk.org/index.php?topic=14847.0