Right now, anybody, anywhere can be able to start a project that can be accepting token sale or ICO as in the past with the promise that the coins or tokens will be pumping at the right time...only for the victims to realize that the people behind the project have already been gone into vacation somewhere with their money gone for good.
Let us not conclusively assumed that all ICO are fake projects, No, consider that we have thousands of projects out there from different people with different motives, but what i see in people is that they easily get enticed with things that looks to good to be real, this now depends on your level of research before investing on such projects, firstly who are the developers and how realistic is there project, run a background check on their past events and so on, we can't concluded that there are no other cryptocurrencies out there with a good future aside bitcoin.
Sadly, there is not much we can do on this problem individually though we can fortify ourselves and maybe others by educating what can be possible scams and frauds.
There is much we can do about this menace and part it is not to constitute ourselves into such, secondly we can ensure to giving our best to every newbie in cryptocurrency to have a start with bitcoin and avoid any other crypto or projects before they can be able to understand the difference.