When market rise there are a lot attention to cryptocurrency because crypto allows to make money.
The most important thing is to find the best project for investment. To do this there are special funds like this https://twitter.com/dao_kronos/status/1506198003060719621 which allow to invest money in the most prospective projects.
When cryptocurrency market rise there are more abilities to earn money because the attention to cryptocurrency grows and adoption of digital assets increase.
DeFi products offer a lot of different tools that make the work with cryptocurrency more simple.
Crypto funds appear that allow to invest money for all people without any experience.