I really think that companies like apple will slowly lose their market cap because of how thier bussnies model is, as for the cryptomarket in general it is a fairly new and for it hitting the market cap of 2 trillion is insane, especialy for bitcoin since it holds almost more than half, and that is whith the current price so i am sure that in a couple of years that we are gonna see bitcoin taking over and becomeing the number one go to investment especially if companies like tesla start investing in it.
It is known that when it comes to apple products people are not only buying the product for what it can offer them they are also buying the product by the brand itself, and while this can be a great way to sell an inferior product at a high price eventually people realize what is happening and begin to look for better products at better prices.
So with that in mind the size of apple is bound to go down, a great deal of its value came from the influence that Steve Jobs had, but now that he is gone what we are seeing is just his legacy keeping the company afloat, but this is not going to be enough to keep it growing during the next decades.
People are now being practical, and the competitions are very tight as many companies are also introducing different approach, but like what you have said, Steve Jobs established the brand and until now the company still harvesting the success of what he did, but sooner or later it won't be enough and the market will go to other directions.
It's applies to anything, if you can't sustain it the bigger chance that you'll lose investors, moving to Bitcoin now, it's what also happening right now, sideways and the money are moving out for a while.