But to the average joe it's benefits and use case are basically an unknown.
Thats a pretty good thing actually. Means they also dont know about all the deficits. And thats there is time to improve it before its ready for wide adoption.
You keep repeating yourself that it is about consumer adoption. I am not sure why you say that when precisely none of the previous bubbles relied upon consumers adopting bitcoin to drive the price rises.
All of the previous bubbles have aligned with extended media coverage. At first just some crypto-related channels. Later on tech sites, e.g. slashdot and similiar. And even further on main-stream media.
People like to balance their risk and when bitcoin is accessible by the trillions of dollars in share portfolios it doesn't take much foresight to see the price will potentially leap upwards dramatically.
And why would someone invest trillions into a technology that hasnt seen any significant user adoption?
Consumer adoption will rise with bitcoin, especially as utility of the digital currency improves online. But it is not consumers adopting bitcoin which will move the price up from the relative lows it is experiencing now.
I´m pretty sure that bitcoin will/would rise with consumer adoption, not the other way round. Why would a consumer, who wants to use it as a payment system or store of value, be interested in how much a single coin is worth? Thats just an arbitrary number. Thats like saying consumer adoption would be higher if Satoshi had decided to cap the maximum at 2.1M instead of 21M, because a bitcoin would be worth ten times as much now.