Yeah a lot of projects now have also same features but they did managed to become successful.The success of this project will be base on how active and serious the team are and the volume of investors and supporters.
If they are going to create an exchange, I think popularity is going to just follow them as long as they can avoid any down systems or errors when their platform is already running. Are they already ready for a massive market volume for the upcoming bull run?
We can't answer it now as the project is still not presenting any beta testing of their platform or maybe they are under testing of it and checking for some problems that will occur.
I guess they're now alpha testing their platform before they will proceed to beta testing in order for them to address some bugs on the platform.