...It all comes back to due diligence, and it is the same pattern of behaviour we see with ICOs. People see some piece of advertising, and are then completely happy sending their documents, their hard earned money, or both to some anonymous stranger after doing exactly zero research or reading about the project, and then act surprised when they get scammed...
You are totally right and I was in shock when my friend wants to buy something from an online shop (one time when he was in my home) and after a few clicks, he was ready to fill his credit card number on a random page totally without any due diligence.
I was sitting next to him and watched closely his steps online and I don't wonder that so many people get scammed. This guy was already scammed a few times and still, he hasn't learned his lesson.
When I asked him "what the hell he is doing?" he answers that "this is only 50 bucks and he will start chargeback if something goes wrong".
I tried to tell him how to do it correctly and check such an online shop but he seems not to be interested and changed the topic after a few tips.
Something I just can't understand because I would have a really bad day if I will be scammed. All these headaches around the chargeback and of course attempt to contact support from the scammy online service cost only additional time and efforts. This same time he could spend to learn how to be safe online.
All these credit cards, PayPal and insurances, made people lazy and secured that no matter what they will get their money back.
As for now, I was never scammed online because I am paranoid when it goes to due diligence and I would spend a lot more time checking the shops as looking for the best deal.
Additionally, I like to know the in an outs and this the main difference between me and my friend.