After reading the White Paper and the Q & A from their twitter account, and reviewing their website, I have concluded this ARN most likely is a scam.
I work in the aviation industry, and what I read is absolute nonsense / garbage. Has nothing to do with reality.
Also they say in White paper work with airlines, in the Q & A they say they dont want work with airlines now, only Flight Schools and General Aviation.
This project serves NO PRACTICAL purpose, can not improve what already exists, and to be connected to some central register with Civil Aviation Authority, would require a much a massive amount of resources, what ever "toy apps" they are presenting is a joke.
Example Airlines today already have a fully automated system, that copies every flight into electronic logbooks, with no need for subscriptions by pilots.
Also there is not much issue with false log books, and even there was, this is not a system that would improve the security of this, as whatever you garbage date you insert, will give you garbage data output also.
When I read the website, knowing what I know from working for an airline, and been working with flight schools and pilots, I have to laugh, ignorance can really make some people a lot of money.
Be warned.
First, I don't hold any ARN so I have absolutely zero meat in this game. I simply like looking at projects and seeing what they're for. Second, I just registered on the site for the first time to respond to this comment. I know that might seem odd, but please hear me out here;
While I get the FUD here, let me try to play devil's advocate a bit. Er, in reverse I guess. I haven't read all 79 pages here so this might have been covered. This concept IS interesting to me, but I think the only way it works is via some kind of hardware timer. IF the pilot had a portable device that could log the flights, this kind of technology actually could be very useful. In addition to the data logging for verification for flight training, it could log all of the flight's data for review. Even if simply to review the flight from a performance standpoint.
Now, I understand that right now, that might be a stretch. However, IF the team/group/company behind this could possibly lobby hard enough for this kind of concept, it could get implemented. What would be very cool is if the pilot had a handheld which registered his time/work and if the aircraft had it's own recorder that pumped into the chain, that could result in some interesting data that could be useful in a lot of areas. Especially in verifying flight time during training for your license. No way to fake it if the pilot's handheld communicates w/ the aircraft's recorder and logs everything.
I think this is super early in the stage to speculate that it can't be done. Given the amount of money flying around in this space (pun intended), something like this could grow wings and take off (I can't help myself).
Of course, you could be right and the whole thing is a scam. I really hope not. I think something like this could be really useful.