This is huge. They will also be offering a discount for bitcoin purchases. 10%+ discounts for using BTC is what's going to drive consumer adoption.
Amazing. Just to clarify, it looks as though the 10% discount is only good for the purchase of an Alienware complete system. They aren't giving a 10% discount for all bitcoin purchases. But this is definitely major.
Haha! They probably figure that if there's one market segment that can actually afford Alienware computers, it would be (Bitcoin) early adopters.
Yup, I think they understand the
dishoard-spending theory, wherein most bitcoin purchases are made when the price rises,* simply because people start to feel like they have too many bitcoins and not enough traditional assets. Instead of selling some coins on exchange, wiring to bank, paying with credit card, then paying off the credit card with a check, they can just use the coins directly. It saves on fees, counterparty risk, time, and hassle.
Now since they know people are spending bitcoins primarily because their Bitcoin holdings just got to be "big money" from the holder's perspective,
of course relatively luxury items are going to be on the table. Smart discount strategy.
*
Deflation causes spending, completely in the face of all Keynesian wisdom. P.S., this also invalidates the concerns that "spending bitcoins with merchants will depress the price" - nope, they were going to be sold on exchange anyway.
