Not all project do so well after surviving the bear market especially coins that is in a very competitive market. An example is Layer1 coins, after they survive a bear market, there's a higher chance that people tend to invest in a newer launched layer1 coin as that is always an upgrade of the current existing ones. As the bear market comes to an end you'll begin seeing investors move to newer launched project just as Aptos is gaining some hype and other layer 1 would lose the support they were getting in the previous bull market.
This isn't associated with just layer1 coins but all other areas of the market like decentralized exchange, Defi protocols etc. Newer launch project tends to get more hype and investment than the previous projects.