Agreed, i saw other dice sites give huge prizes for weekly leaderboard, and attrack High Roller to the site. share total 0.5 btc will be very interesting
If you visit website, you can see that the website is at its early stage and don't have that much funds in order to sponsor big games yet they are doing their best in order to promote the site and attract new users.
early stage is the most important thing when some dice owner build and aim to best in the future. ones of some factors which is result in succesfully dice is depend in succesfully at the opening stage. if this stage they just show face as a cheap industry then a lot of players would be leave, i tho.