I don't know why, in my opinion, there is nothing interesting about this coin, especially the various types of coin memes that are currently hype. in fact we know that Mimi coins or various types of projects like this are very high risk. Indeed, maybe some people get or reap very high profits from investing in meme coins like this, but we also have to consider the risks we might get if we are not careful or fail, namely losing money. so you could say that for me personally or for beginners in general investing in meme coins or what you mentioned Pepe is a high risk and it would be better if we first understood how to take advantage of the momentum to buy and sell it. but if we still don't understand or don't know how to use it, it would be better and wiser if we should avoid this type of coin.
i could understand the frustation of many in regards of these meme coins in general, they have nothing special in them yet they are valued so high, and honestly that's actually fair point.
but here's the thing, many that invests in these meme coin are actually don't even have the time to care about what this coin really is, they only seek profit and because of the fact that these meme coin having named meme coin for a reason prominently because of it having relatively high volatility, is indeed volatile, then it only right for them to seek investment in these coin and hoping for the good outcomes from their investment that they can harvest.
the point being, these meme coin doesn't need to have something interesting in it and even good features the thing that matters most is that these coin could go up in value and thats it.