I guess some people are putting the effort may be due to Merit implementation. I am not going to quit my job and paid campaign in this forum cannot be compared my job income. But earning in this forum just give me satisfaction that I can earn anonymously.
Actually , after coming to this forum I got so many business ideas to implement , I guess , now I have no time to sit idle ( whether I have job or not) because I will be occupied in learning and implementing those ideas.
People put in a lot of effort to get merit, but most of them want to get merit, not only for merit, but to achieve higher rank, and higher rank will allow them to earn more in this forum. Of course, not everyone does that - there are certainly many enthusiasts who want to gain a rank for their own satisfaction, but they are certainly in the minority.
I used to wonder if it is possible to completely dedicate myself to the forum by giving up my job. It is possible that yes, but then you would have to focus only on doing business, finding new services and advertising them ... In other words, all the fun associated with being a poster / reader of this forum would disappear. At least that would have to look like today as a resident of a Central European country.
It would definitely be much different for a resident of a less developed country. For example, the page
https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=105 shows 30 countries where the average monthly earnings of a resident is $ 500 and less. In this case, forum earnings in the amount of several hundred dollars per month may turn out to be much higher than the residents of these countries can achieve by working hard in their full-time work.
Country sallary per month
1 Montenegro 501.19 $
2 Russia 498.99 $
3 Bosnia And Herzegovina 476.11 $
4 Brazil 460.53 $
5 India 459.98 $
6 Peru 452.51 $
7 Belarus 442.19 $
8 Turkey 441.44 $
9 Morocco 411.38 $
10 Serbia 400.29 $
11 Iran 388.00 $
12 Vietnam 383.45 $
13 Macedonia 360.96 $
14 Kazakhstan 360.80 $
15 Indonesia 351.65 $
16 Albania 341.34 $
17 Dominican Republic 330.34 $
18 Armenia 322.18 $
19 Colombia 320.89 $
20 Ukraine 294.39 $
21 Georgia 293.66 $
22 Philippines 288.31 $
23 Algeria 273.06 $
24 Azerbaijan 267.75 $
25 Tunisia 259.26 $
26 Sri Lanka 251.01 $
27 Pakistan 218.17 $
28 Nepal 208.99 $
29 Egypt 181.90 $
Please note that this site provides data from only 80 countries, so countries where you earn less than $ 500 per month is definitely more.
In other words, for the residents of developed countries, in most cases, earnings here are an addition to be used, for example, for a hobby. In the case of less developed countries, earnings may turn out to be VERY GOOD work (however, it must be remembered that people in these countries have much worse access to new technology due to their lower standard of living, so access to the forum is limited only to "selected" probably richer people).
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I'm in the best-paying campaign (99% sure??) but even so, at current prices, it would be 1/3 of my wage and...that doesn't include health benefits, unemployment insurance, and private pension contribution.
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The world is not fair ... It really depends on the place where you live. For you it's 1/3 or less earnings but If you would live in Nepal or Egypt you could probably feed your whole family only for your signature campaign....